Gamescom Asia/Thailand Game Show Returns For It's Biggest Show Yet
In Australia, we don’t have a whole heap of game events to get to. PAX every year is a banger and there are a few smaller shows that are also fun, but nothing massive. But with Gamescom Asia and the Thailand Game Show, we do have the option for a reasonably short flight (well short compared to getting to Europe) and this years edition will be the biggest yet
From humble beginnings during COVID, Gamescom Asia has grown each year, and when it combined with the Thailand Game Show a few years ago, it really took off. This year is proof of that, with the largest physical area they have ever had, a new massive entertainment area and the announcement of John Romero as a key speaker. It is a show I really want to get to one year, as flying into Bangkok is both quicker and much, much cheaper than getting over to Cologne for the show’s big brother.
If you are interested in the show, you can read the full press release below and stay tuned for more info on anything that comes out of this genuinely important event.
Bangkok, Thailand, 23 July 2026 — Building on the landmark success of its inaugural edition, which drew 206,159 attendees from 95 countries and 294 exhibitors, gamescom asia x Thailand Game Show today announces a powerful lineup of gaming brands, a headlining keynote speaker, and a significant expansion of the event footprint as it prepares to return to the Queen Sirikit National Convention Centre (QSNCC) in Bangkok from 29 October to 1 November 2026.
Exciting games, brands and product highlights in the entertainment area
- Hotly anticipated game and product showcases from companies including Platinum Sponsor Synnex, as well as 4Divinity, Bandai Namco Entertainment, CAPCOM, FC Online, Goddess of Victory: NIKKE, GRYPHLINE, Nintendo, Razer Game Services, SEGA, The Pokémon Company, among many.
- Latest hardware and peripherals from top-tier gaming gear brands such as AMD, Nintendo, SANDISK and more, featuring exclusive product launches and event-only promotions.
- Thailand’s newest pop-culture platform: ACE Bangkok. Designed to become a leading regional destination for anime, manga, comics, film, TV, arts, music, creators and fandom – and embedded within gamescom asia x Thailand Game Show – ACE offers brands a premium cultural alignment with fandom, creators and global IPs.
- This year’s official theme and Key Visual (KV): “The Heart of Gaming” has been unveiled. The new KV signifies the union of the gaming industry and its fans in Bangkok as well as its connection to the gamescom event in Cologne, Germany. It can be viewed here.
To accommodate the growing demand from brands and the expanding scale of the event, gamescom asia x Thailand Game Show’s entertainment area will expand to four halls for the first time, bringing the total event space to more than 35,000 sqm, a 20% increase compared to the previous edition.
On top of hands-on access to new games and hardware launches, the entertainment area will bring fans live stage programming, esports challenges, meet & greets with beloved influencers, a cosplay competition, and the indie area that made its Thailand debut in 2025 to strong audience response. The entertainment area runs from 30 October to 1 November.
Brands and publishers interested in securing exhibition space can view pricing and availability at https://gamescom.asia/for-exhibitors/library.
Games industry professionals: the business area
The business area is open exclusively to games industry professionals and media from 29 to 30 October. It will bring together publishers, developers, investors, and service providers from across the globe for networking, partnership building, and learning at the industry conference.
The business area conference will be headlined by John Romero, co-founder of id Software and the creative force behind Doom, Quake, and Wolfenstein 3D — games that defined the first-person shooter genre and shaped the global games industry. In his keynote, ‘Why We Still Make Games’, Romero will draw from a lifetime of building games, overcoming setbacks, and navigating decades of industry change to reflect on the challenges that tested his resolve and the lessons he carried forward.
Over 70 speakers from more than 20 countries will inspire and delight the industry audience across four stages, covering topics such as game design, business strategy, and publishing.
Speakers include:
- AdHoc Studio (USA), Dennis Lenart, Co-Founder, CTO & Co-Creative Director
- DigixArt (France), Yoan Fanise, Creative Director
- Gameloft (Indonesia), Zabi Khan, Creative Audio Director
- Gamota (Vietnam), Trang Vu, CEO
- Godot Foundation (Spain), Emilio Coppola, Executive Director
- gamigo (Germany), Jeannie Odreman, VP of Marketing & Publishing
- Roblox (USA), Zhen Fang, VP of International
- Rovio Entertainment (Finland), Matthieu Burleraux, VP, Game Evolution
- SMG Studio (Australia), Ashley Ringrose, Studio Head
- Tencent (Singapore), Jane Lau, Head of Creative Production
- The Dwarven Brothers (India), Gomathi Shankar, Co-Founder
- WINGS (Denmark), Astrid Refstrup, CEO
- and many more. The latest speaker lineup can be found here.
In addition to the conference, the business area will feature:
- Exhibition featuring booths from 19 countries and regions, including country pavilions from Austria, Germany, the Philippines, South Korea, Spain and Thailand.
- Pitch competition spotlighting top indie talent from across the world
- Invest Circle and VIP Mixer, providing valuable facetime between developers, publishers and investors.
- Thailand Game Talent Showcase, highlighting games from Thailand’s top student teams.
