NBA 2K Bringing Charity to Red Dust
In the “cool” news section for today, NBA 2K announced that they have teamed up with Gamilaroi and Wiradjuri Indigenous artist Allan McKenzie to create a super special pair of Adidas Harden Stepback 2.0 shoes. These shoes will then be auctioned to help Red Dust, a charity that works with remote Indigenous communities to improve their lives and help in anyway they can.
In a recent press release, artist McKenzie had this to say: “I’m honoured that 2K asked me to collaborate on one of their most popular games, which drove most of the inspiration behind the design of the shoe along with the game of basketball. It’s amazing to be able to have my designs auctioned off to a cause close to my heart, that ties in so well with NBA 2K22.”
Scott Stirling, CEO of Red Dust also chimed in: “As we commence delivery of Red Dust’s Healthy Living Program in remote communities this year we’re excited to partner with Allan and 2K for this unique initiative. Basketball is deeply embedded in Red Dust’s history. Our founder, John Van Groningen, was closely connected with the NBL and our first visits to remote communities involved NBL star players as volunteers. Their efforts inspired hundreds of athletes to follow suit across 25 years, engaging in inspirational two-way exchanges with thousands of young Aboriginal kids in remote communities.”