NBA 2K Gets the Sexiest Man Alive According to Hewso’s Mum
The annual release of NBA 2K has recently come with a true narrative experience and NBA 2K20 is going to be no exception to the rule, with this year’s journey, “When The Lights Are Brightest”, and promises to be the most stunning MyCareer experience thus far.
Created in conjunction with Spring Hill Entertainment, a content company founded by LeBron James and his friend/ business partner, this story draws on the experiences of LeBron and other athletes to give players the experience of life on and off the courts, and the lifestyle and pressures that go with it.
“The story of ‘When The Lights Are Brightest’ in NBA 2K20 reflects the story of today’s modern athletes,” said Maverick Carter, CEO of SpringHill Entertainment and athlete empowerment company UNINTERRUPTED. “From dealing with the pressures of fame, demands on and off the court, and outside influences, athletes face a tremendous amount of obstacles. SpringHill Entertainment exists to tell compelling stories and in this case, we were able to draw on our own experiences with LeBron and other athletes to create a narrative that’s authentic and a bit of a peek behind the curtain.
When The Lights Are Brightest also has some big-name talent involved, from current and former NBA stars to Idris Elba, Rosario Dawson and (probably my favourite) Ernie Hudson. Thankfully we don’t have to wait too long to experience this journey, with players starting their journey September 6.